Jones New York Launches Eco-Friendly Line
July 22, 2007 by admin
Filed under Chic News, Organic Fashion
Jones New York is jumping on the hybrid bandwagon with a green-friendly new line. Called “J”, it’s a spring line that is “casual and eco-influenced”.
“With Jones at 35, it’s always important to continue to evolve the brand,” said Lynne Cote, chief executive officer of wholesale for sportswear, suits and dresses at Jones Apparel Group Inc. “It’s a more relaxed way of dressing, different from the more tailored clothing Jones is known for.”
J will have three different eco-lines. “Pure” will be 100% organic, “Smart” will use organic and non-organic fabrics like lycra and “Simple” will not be organic, but it is …read more
