The Future of Fashion is Now
February 1, 2008 by admin
Filed under Chic News, Chic Sales and Events
Last night was Earth Pledge’s pre-NYC Fashion Week FutureFashion event and, boy, was it ever a success!
The show, which, “invites top American and European designers to create fashions using natural and sustainable materials,” had tons of big names come out for the event, including Marc Jacobs, Michael Kors, Yves Saint Laurent, Stella McCartney, Versace and Bottega Venetta.
“It’s just the way it should be. It should be more luxurious,” said Julie Gilhart, Barneys’ New York fashion director to Vogue. “It’s more luxurious to really think about where your fabric comes from, about the impact of it on the environment, and about fair trade and labour issues. All of that is super important!”
This sentiment was reflected throughout the event.
“The awareness is always there, but with things like this show, I feel like we’ll be doing that more,” said Francisco Costa of Calvin Klein. “The customer has to be educated, especially if it’s global. But I think everybody will catch on – and who doesn’t want to be a part of it? You can make an amazing, beautifully tailored piece that looks super expensive. And it’s great for the textile industry also, because they’re natural fibers so it’s better for the health of the farmers. So it’s just very positive – and it really makes a huge difference!”
The designer’s personal styles shone through the pieces. They used materials such as emp, bio-silk, organic cotton, bamboo and corn to make their unique creations.
“Eco-chic… I hope we don’t use that word anymore,” said Gilhart.
After the how last night, I highly doubt anyone will be!
“People understand that this is the way of the future,” Rogan Gregory added. “And why not? That’s my point: Why wouldn’t you do this?”
“The point,” Gillhart told Style.com, “is to start thinking about how we as the fashion community can begin to do things that are less harmful to the planet without sacrificing fashion or style.”
Once a slide show of the event is up somewhere, I’ll be sure to link to it!!
illustration by Giambattista Valli of eco-dress courtesy of style.com
