Leonardo DiCaprio Is The New Tag Heuer Ambassador
January 14, 2009 by Dexie Wharton
Filed under Accessories, Fashion World, Hollywood Men, Luxury Items, Tips & Tricks
Leonardo DiCaprio has been tapped by Tag Heur, LVMH Moet Hennessy Louis Vuitton, a Swiss owned timepiece giant, as the new ambassador for it’s Carrera line.
WWD reports that Leonardo DiCaprio signed up for 3 years wherein any royalties gain will benefit various environmental initiatives. Leonardo will showcase the Carrera Day-Date model on all the billboards and magazines when the campaign breaks out on Spring.
Leonardo is replacing Brad Pitt whose contract ended last month after being the ambassador for 6 years.
(SOURCE : WWD)(Image Bauer-Griffin)
This is GREAT news! I’m a big big fan of Leo’s.
P.S. What a great picture of him!