Re-Launched Hugo By Hugo Boss W/ Jonathan Rhys Myers
July 5, 2007 by Dexie Wharton
Filed under Body Care, Grooming, Scents and Fragrances
The HUGO signature fragrance, Hugo by Hugo Boss has been re-launched with hottie Jonathan Rhys Meyers as the face for perfume campaign. I’ve always liked Jonathan. He has that British, Cool, and Suave vibe working for him. Plus that sexy English accent. I certainly enjoyed watching him at Bend It Like Beckham movie. And the last Mission Impossible movie with Tom Cruise. Anyhoo, getting back to Hugo Boss, Hugo Fragrances has finally opened shop here in the US. Check out Macy’s.com. By the way, if you purchase $65 or more from the Hugo Men’s fragrance collection, you’ll get a Hugo messenger bag for free. To promote this re-launch, HUGO has released multimedia ads through YouTube and Pandora. The YouTube video is below.
Quite a captivating video, no? Did it make you want to try Hugo by Hugo Boss? If you do, please let me know how you like it.
eye-catching ad, but doesn’t make me want to try it… I actually still have an old bottle I rarely use…
thanks for that honest perspective Andrew