Leonardo DiCaprio has been tapped by Tag Heur, LVMH Moet Hennessy Louis Vuitton, a Swiss owned timepiece giant, as the new ambassador for it’s Carrera line.

WWD reports that Leonardo DiCaprio signed up for 3 years wherein any royalties gain will benefit various environmental initiatives. Leonardo will showcase the Carrera Day-Date model on all the billboards and magazines when the campaign breaks out on Spring.
Leonardo is replacing  Brad Pitt whose contract ended last month after being the ambassador for 6 years.
(SOURCE : WWD)(Image Bauer-Griffin)

Usher was at a Marlies Dekkers’ show in Paris last Sunday and casually announced that’s he’s in the process of creating a lingerie line. Both for Men and Women. I can sorta imagine the Women’s lingerie line, but Men’s Lingerie? Hmmmmm.
Usher intimated that some of his designs are actually featured in his music video for “Trading Places”.  The Women’s anyway.
I wonder what Usher think of the “Package Booster“? That could fall in the Men’s Lingerie, right? While we ponder that question and wait to see the entire  Men’s Lingerie line by Usher, watch the “Trading Places” video which by …read more

Image details: Leatherheads – Photocall served by picapp.com

2 people are being investigated for fraud for allegedly using George Clooney’s name. These 2 desperate people are trying to launch a fashion line consisting of clothes and watches in Milan next week with a brand using the George Clooney’s name. Unfortunately for them, George is in touch with his own business endeavors. He filed a complaint against such perpetuators which tipped the Cops to investigate these two wannabes. George also mentioned something about it during his Leatherheads promotion in Rome :
“If someone tries to sell you clothes or watches that are based …read more

The lucky winner of this size 11 Reebok-Kool-Aid sneakers is… Daichi. Congratulations. Thank You to all who participated. I wish I could give you all a pair.
Daichi, please e-mail(dexie.wharton@b5media.com) me your mailing address.
Thanks to Reebok and Kool-Aid for sponsoring this contest.
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Ever since I introduced the Reebok and Kool-Aid collaboration, people have been intrigued and have shared their speculations on how the scent-infused sockliners would be like. Trust me, I myself wasn’t too sure about it which is why I withheld my thoughts on the sneakers for a little while. Even after I featured the entire Reebok-Koolaid collection which includes shirts, hoodies and shirts. BTW, the clothing and accessories line are not scent-infused .
Anyhoo, I’ve been holding on to a size 11 pair of the White/Cherry sneakers for a week now. Posting of that was temporarily disrupted due …read more

Reebok and Kool-Aid have worked together to come up with sneakers packed with scent-infused sockliners. 3 Kool-Aid juice flavors, grapes, cherry and strawberry. But that’s only for the first launch on February. The final 3 flavors, lemonade, lemon lime and orange will be dropped on April. The collection was inspired by NFL star Laurence Maroney, of the Super Bowl-contending New England Patriots. You can find the shoes at : Moe’s Sneaker Spot Inc, Lezmir, Peko Sports Inc, Karmaloop, Sportie LA, City Blue, Shiekh’s, Shoe Mania, and Dr. Jay’s with prices ranging from $50 to $75.
The collection comes in Men’s and …read more

Sorry guys but it seems Prada decided to discontinue the Miu Miu Men’s line. It’s 2008 Spring collection is the last you’ll see of the brand . Bonvoyage Miu Miu Men’s Wear. It was good while it lasted.