WWD reports that Leonardo DiCaprio signed up for 3 years wherein any royalties gain will benefit various environmental initiatives. Leonardo will showcase the Carrera Day-Date model on all the billboards and magazines when the campaign breaks out on Spring.

Leonardo is replacing  Brad Pitt whose contract ended last month after being the ambassador for 6 years.

(SOURCE : WWD)(Image Bauer-Griffin)

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Usher

Usher intimated that some of his designs are actually featured in his music video for “Trading Places”.  The Women’s anyway.

I wonder what Usher think of the “Package Booster“? That could fall in the Men’s Lingerie, right? While we ponder that question and wait to see the entire  Men’s Lingerie line by Usher, watch the “Trading Places” video which by the way is HOT to give us an idea of what’s in store for you guys.

So, Usher for Men’s Lingerie, the Olsen Twins for Menswear line, who’s going to design the shoes? I guess we’ll find out next week .

(SOURCE : WWD) (Image : Newscom)

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Image details: Leatherheads – Photocall served by picapp.com

2 people are being investigated for fraud for allegedly using George Clooney’s name. These 2 desperate people are trying to launch a fashion line consisting of clothes and watches in Milan next week with a brand using the George Clooney’s name. Unfortunately for them, George is in touch with his own business endeavors. He filed a complaint against such perpetuators which tipped the Cops to investigate these two wannabes. George also mentioned something about it during his Leatherheads promotion in Rome :

“If someone tries to sell you clothes or watches that are based on me, don’t buy them,” *SOURCE

I’d like to know how they thought they’d actually get away with it. Boggles the mind.

WIN SHIRTS FROM THE RYDE. CLICK HERE!!

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The lucky winner of this size 11 Reebok-Kool-Aid sneakers is… Daichi. Congratulations. Thank You to all who participated. I wish I could give you all a pair.

Daichi, please e-mail(dexie.wharton@b5media.com) me your mailing address.

Thanks to Reebok and Kool-Aid for sponsoring this contest.

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Anyhoo, I’ve been holding on to a size 11 pair of the White/Cherry sneakers for a week now. Posting of that was temporarily disrupted due to the servers issues early this week. After reading a few posts this morning linking to what I’ve written I’ve decided to share my thoughts now instead of waiting ’till next week. Information on how to win this pair after the fold as well.

CLICK ON THE THUMBNAILS FOR LARGER VERSIONS

I actually like the white/color combination pair, aesthetic wise. I agreed with my husband when he said it has an old school vibe to it. Just like the classic Reebok sneakers, except this time it has the kool-aid smile, and brand logo on the back and bottom of the shoe. I haven’t seen the colored one up-close and personal but I think if you’re a Man, the red, orange and green pairs would be more appropriate for your age. Leave the rest to the kids. If the collection was available for Women, I’d probably go for the bright colors. I happen to own a pair of their classic pink and white combo.

As for the sweet smell, you don’t have to worry about your dogs sniffing it. The fruity flavor is actually controlled inside the shoes. I had to take the liner out to smell the cherry scent. Your favorite kool-aid flavor is not going to be haunting you wherever you are whenever you have this on. Having said that, I couldn’t really say if that would change if someone is actually wearing it. If the smell would suddenly envelope your whole surroundings when your sole is pushing down on the liner or if you’re sweating. But then again, no one would wear this kind of shoes when playing sports. Maybe for walking but if your feet sweats like crazy when doing that activity, then you have bigger problems. Time to see the Doctor. And if you have a dog, maybe you should train her/him not to chew on your shoes? Or better yet, store your shoes where your dog can’t reach? Just a thought, heh!

OK, as far as the contest go, like I said, this is size 11. That was the only size available after the collection launched early this month. Sorry. So if you are size 11 and you want this Cherry flavored Reebok-Kool-aid sneakers, Leave your name in the comment box, with a valid e-mail address letting me know you want it. Win it for you or give it to someone who wears size 11 shoes. Contest ends on the 29th. I will randomly select the winner and announced the name on March 1st. That’s it. As far as I was informed, the Reebok-Koolaid collection is limited edition. I’m hoping to get my son a pair before it completely disappears. I might have to wait ’till April when the lime, lemonade and orange is launched. Good Luck!

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Reebok and Kool-Aid have worked together to come up with sneakers packed with scent-infused sockliners. 3 Kool-Aid juice flavors, grapes, cherry and strawberry. But that’s only for the first launch on February. The final 3 flavors, lemonade, lemon lime and orange will be dropped on April. The collection was inspired by NFL star Laurence Maroney, of the Super Bowl-contending New England Patriots. You can find the shoes at : Moe’s Sneaker Spot Inc, Lezmir, Peko Sports Inc, Karmaloop, Sportie LA, City Blue, Shiekh’s, Shoe Mania, and Dr. Jay’s with prices ranging from $50 to $75.

The collection comes in Men’s and Kids Sizes. View the sweet-smelling sneakers at Style Tots. This would be a cool, father and child shopping day, don’t you think?

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