Calvin Klein Underwear just dis a recent survey asking 1000 participants, 600 men and 400 women. From that survey, CKU learned that there are more than 8 pairs of Men’s underwear are bough each year. 70% said that their underwear is an extension of their personality. 80% shared wearing a good pair of underwear gives them more confidence. Meanwhile, 75% of Men from the surver said they have never been caught embarrassed shopping for underwear. And why should they? They should be proud especially is they’re holding a pack of CKU, right?
Half of the survery showed CKU is the …read more

Andrew Christian is cordially inviting everyone to join his Underwear of The Month Club initiative. It’s his way of giving something back to the people who helped him be the Andrew Christina he is today.

There are two kinds of membership. You can either sign up for the 6 months ($114) or 12 months ($199) club membership. Being a member gives you privileges like access to the newest line before the public sees them. You’ll also receive a personalized autographed picture of AC, and exclusive promo deals. You’ll get your first pair of AC underwear as soon your membership starts, …read more

Andrew Christian is introducing a new item on his collection. The Woodstock Boxer.
Woodstock Boxer is the only underwear to feature a secret pocket on the right front. The pocket is built into the garment that you wouldn’t even know it’s there if you didn’t actually know it exists. So if you have something to “hide” like oh I don’t know a condom? Woodstock Boxer will keep it hidden and secret until you use it of course. You can also hide keys, ring or whatever small item you need to hide. Woodstock Boxer is also using the anti-muffin top elastic …read more

To effectively (I suppose) promote the “Show-It” line, Andrew Christian decided to hire 3 new models from Sweden. Meet Kevin, Martin, and Max.
The models and photographer Gregory Frye shot this Andrew Christian ad for 3 days at Andrew Christian world headquarters in Los Angeles.
I think it’s safe to assume that Andrew Christian knows how to promote his collection. The “Show-It” line has a comfy cup that gently lifts and help enhance a man’s best assets. It comes in brief, boxer-brief, jock underwear styles and swim trunks and even bikini cuts.
Well I hope Martin, Kevin, and …read more

Let me introduce you to Birds Boxers. The boxers are made of Sea Island cotton and are $76 each.
It sounds pricey but if you consider that there are only 2 fits (classic and custom-fit), in 2 colors (blue and white), with mother of pearls buttons and using 2-ply 160 thread count of Sea Island cotton, then that price range would make sense.
The Birds Boxers are not playing around with their underwear. They’ve positioned their products as the best-fitting, best quality boxers on the market.
(Images : Birds Boxers)

Leave it to Andrew Christian to top his Anti-Muffin Top underwear line by coming up with a new line called “Show It”.
So what is in this Andrew Christian “Show It” Underwear line? Well, there’s a built in Comfy Cup which adds 1.5 inches on the frontal area. The hidden comfy cup is shaped like a horseshoe that is lined with soft elastic. This helps gently lifts the package.
The Andrew Christian “Show It” line is available in colors white, heather, black and navy. You’ll find them at Andrew Christian website and other retail stores near you. The briefs cost …read more

Nobody likes “muffin top“, unless it’s from a real muffin. Women and Men alike, have the same “muffin top” (love handles?) problems, believe it or not. Designer Andrew Christian recognizes this problem so he created the Anti-Muffin Top Elastic For Men.
The Anti-Muffin Top Elastic has soft, super stretch elastic that is contoured on the upper-band to give you the smooth lines that I’m sure you’ll appreciate anytime.
Andrew Christian first introduced the anti-muffin top concept on his Pro Lifeguard Series line which received fantastic reviews so he incorporated it in his Flashback series as well.
Check out an …read more

My husband, bless his heart, finds all the most ridiculous things in his magazines. He goes through everything on every page which is good I guess considering you pay almost $5 for a freaking magazine these days. It’s funny though what you’ll find advertised in this little boxes provided for ads. Like this SiliconeBody.com. There’s one for HER and one for HIM.
The magazine showed the picture of a “package booster“. The latter product not only enhances your butt, it enhances the crotch too. Silicone Body is the only place that I know off where you find a dual …read more

Unfortunately, David Beckham is wearing clothes this time around..LOL. Hey you can always see David wearing the 2008 Autum/Winter Emporio Aramani Underwear by clicking this link. Right now here are the pictures from the unveiling event at Macy’s yesterday. David Beckham fans are a loyal bunch . And like I said, he’s wearing clothes this time. A nice light gray suit I might add :
Click the pictures to view larger images :

(Images : Dogmatic Press)

And here are the pictures of the Autumn/Winter 2008 David Beckham Emporio Armani Underwear Ad Campaign.

1 more picture after the fold…