Sole Perspective – Shoe Design Reality TV

Bud Brutsman and Brentwood Communications will be developing and producing a new reality TV series based on shoe design! The competition based series, Sole Perspective, will feature up-and-coming talented shoe designers competing in weekly challenges. The winner will receive a big cash prize, plus entrance into the pro world of shoe design.

Image: istockphoto

Taking inspirational elements from shows like Project Runway and America’s Next Top Model, as well as corporate driven marketing challenges from The Apprentice, Sole Perspective will give us an inside look into the world of shoe design and making, as well as the fashion industry.

“When I was first presented with the concept for Sole Perspective, I was immediately intrigued” noted Brutsman, Executive Producer and CEO of BCII. “The shoe industry is the pinnacle of the fashion business. This gives us the opportunity to take TV design competition to a whole new dramatic level, with new on-screen challenges in design and marketing never before attempted by other series.”

“Over the past 10 years there has been intensified consumer interest in better footwear, undoubtedly helped by exposure from TV series like Sex and the City” said Trae Smith, President of Bernardo Footwear LLC & co-creator of Sole Perspective. “Sole Perspective will not only rejuvenate this interest, it will foster a new awareness and appreciation for footwear, one that will add value in the eye of the consumer while benefiting the entire footwear industry”.

Judges will be reps from a national retailer and leading fashion magazine, along with a guest judge each week, who will be a designer of one of the industry’s leading footwear brands. The guest judge/designer will deliver the episode’s challenge and mentor the contestants.

The show is just in development now, so we’ll have to wait for more details. But how can it be bad? A show about shoes — it has to be good!