Retailers Forgetting About Us

Okay, I admit it… I’m a Baby Boomer and I’ve noticed something really strange. Retailers aren’t thinking about us at all. Go to any mall and you will find that 3/4 of the fashion has been designed for the twenty something or thirty something and that’s if you are lucky! And just in case you find yourself saying that you have many years to go before you hit your forties, trust me, it comes a lot sooner than you think and before long you will be facing the same dilemma. How do you dress trendy without looking like you are trying too hard to look like your daughter??

I have a little project for you this week. Head out to the mall and do a bit of people watching. You will find the Baby Boomers either wearing (quite sad I must say)  fashions far too young for  their age group, or equally sad… they age themselves by dressing… matronly. I just hate that word! It’s okay for your grandmother to dress matronly, but even that might change in the coming years. Just look at the energy of Cloris Leachman as she put to shame the younger dancers on Dancing with the Stars! She’s eight-two! Granted, she might not be the best dancer, but she’s definitely stealing the show!

So what do you do?? Here’s my little trick. I have a twenty something daughter and I made her promise that if I ever dressed too old or too young, she would tell me. She has come to my rescue a few times… not because I’m dressing to young, but too old. I guess I have more of a conservative streak than I realized.  The problem… there’s not enough trendy outfits for our age group to choose from. And then keeping on budget… just one more problem to think about these days.

Any words of wisdom? Your favorite story maybe??

Photo Credit:*Amazon

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