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Tuesday, November 24th, 2009

Shopaholics Daily

Frederick’s of Hollywood Goes Pink

September 30, 2009 by Aly Walansky  
Filed under Breast Cancer Awareness Month, Fashion

Frederick’s of Hollywood Goes Pink

My co-writer, Kori Ellis, has been doing an incredible job sharing all the fabulous BCA month pinkness going on.
Well, I am about to share a little something from one of my favorite stores in the history of…forever.
Throughout the month of October, Frederick’s is offering their best-selling bra, the Hollywood Exxtreme Cleavage, in a Pink Ribbon style.
That means it’s, well, pink (obviously), but also 20% of the sales from this item will benefit Susan G. Komen for the Cure. For those of you who don’t follow this stuff – 20% is a huge number. And a lot more than a lot …read more

Frederick’s of Hollywood Reversible Plunge

April 7, 2009 by Aly Walansky  
Filed under Fashion

Frederick’s of Hollywood Reversible Plunge

As you all know, I have an addiction to Frederick’s of Hollywood – and tend to own every new style of theirs the second it’s available.
My latest must-have is their new Hollywood Reversible Plunge Bra.
This bra is actually two looks – it’s a deep plunge bra, but also has maximum support. It uses this soft wire shaping to somehow create cleavage without padding. (Crazy, I know, but it worked on me…and I’m a 34a!!!)
My favorite part though is that deep plunge – something imperative for a lot of my spring dresses. It comes in lots of cute shades too – …read more

Date night dressing

February 8, 2009 by Aly Walansky  
Filed under Fashion, Winter Trends

Date night dressing

I am a pretty shy girl – but I have a naughty side, and Frederick’s of Hollywood always comes through at times I am ready to embrace it.
Quite honestly, what time is better than Valentine’s Day???
Here’s some of my picks for the big night. (More to come throughout the week!)
I think one of the sexiest things a girl can wear on a big night out is a hot corset with skinny jeans and a blazer. My corset of choice is the one at left, available at Fredericks. It’s made of stretch jacquard, with zip back for easy dressing (or undressing!).
Another …read more


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