Just My Size Launches New Line At Wal-Mart
November 10, 2009 by Dexie Wharton
Filed under Bargain Stores, Fall/Winter Season, Plus Size Hotties
Just My Size had recently launched a new plus-size collection which can be found at Wal-Mart. And if you’ve been to Wally World, everything are affordable. The same way with this Just My Size collection. All JMS items are priced at $22 and under.
The JMS collection features a colorful selection which are fun to wear in different occasion. The mix and match trend had been taken to heart. A winter and holiday collection is currently out right now which includes sweaters, leggings, dress pants, jeans, skirts, ruffled blouses, and long sweater vests. Stylish details like shimmers, trim and beading have accented the JMS holiday and winter collection.
Janet Freedman, JMS creative director and plus-size shopper, had this to say about the collection :
“One of my favorite outfits from the winter collection is a long sweater cardigan paired with leggings and a sheer blouse. Just add a tall boot and a great belt (yes, I said a great belt). Just My Size is about looking good, feeling good and celebrating your curves.”
The launch of the collection comes at a time when fashion publications are exploring the topic of plus-size models and the lack of fashionable plus-size clothes for the models to wear. Reactions have renewed debate about body image and beautiful women who are larger than sample size 4.
“Because so many of our styles work together, the JMS consumer has the ability to create multiple looks/outfits with just a few easy pieces,” explained Freedman. “In addition, our value prices mean that, instead of buying just a few key pieces, she can now buy an entire wardrobe. We want her to be able to look good and feel good, just like her peers.
“Previously, JMS offered wardrobe staples, like our great jeans. Now we are going everywhere her lifestyle takes her–running errands, lunch with friends, going to the office or going out after work.”
Here’s a video from the recent fashion show held in New York to present the Just My Size Plus-size collection for Wal-Mart.
Check out the local Wal-Mart stores nearby to shop for the JMS Winter and Holiday collection.
(Image/Source: JMS Press)
