Olsen Twins Launch Junior Line For JCPenny
October 26, 2009 by Dexie Wharton
Filed under Bargain Stores, Celebrity Fashion, Celebrity World, Fashion World
The Olsen Twins have their children’s line at Wal-Mart. They also have their high-end line called The Row both for Men and Women and the contemporary line called Elizabeth and James. Mary-Kate and Ashley are adding one more venture into their growing brand under Dualstar Entertainment Group. And that is the Olsenboye.
Olsenboye is a junior line that Mary-Kate and Ashley are bringing to JCPenny. If you live in New York, keep an eye out on a truck cruising around with free cupcakes, pins and balloons. A limited preview kicks off on November 6th in 50 JCPenny stores, online, and the Manhattan Flagship store.
Olsenboye will have it’s full launch on Spring 2010. Items will include sportswear, accessories, denims, tops, dresses, skirts, jackets, handbags, shorts, and of course, shoes. The price ranges from $20 to $10 and sizes starts from ) to 15.
Watch the video preview of what you’ll expect from Olsenboye once it’s launched.
Visit Olsenboye for more info on the line.
(Image : Bauer-Griffin) (Source : WWD)
