Olsenboye is a junior line that Mary-Kate and Ashley are bringing to JCPenny. If you live in New York, keep an eye out on a truck cruising around with free cupcakes, pins and balloons. A limited preview kicks off on November 6th in 50 JCPenny stores, online, and the Manhattan Flagship store.

Olsenboye will have it’s full launch on Spring 2010. Items will include sportswear, accessories, denims, tops, dresses, skirts, jackets, handbags, shorts, and of course, shoes. The price ranges from $20 to $10 and sizes starts from ) to 15.

Watch the video preview of what you’ll expect from Olsenboye once it’s launched.

Visit Olsenboye for more info on the line.

(Image : Bauer-Griffin) (Source : WWD)

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Jessica Biel's Travel Casual Look For Less

Converse Low-Rise skinny jeans, $34.99

Urban Outfitters Gray V-Neck Tee, $24.50

Buckle Flats, $18.99

Initial “J” Necklace, $11.99

Charlotte Russe Fleece Jacket, $34.99

Sunnies, $5.80

I like how celebs are utilizing the basic tees. In here, Jessica is just wearing a soild grey shirt, embellished by an initial pendant necklace, and a boyfriend jacket over it. Simple yet chic with the addition of skinny jeans and flats. Even Gwyneth Paltrow is wearing basic tee with a Stella McCartney jacket at the latter’s show in Paris Fashion Week. Both celebrity fashionistas have convinced me to buy a pack of basic tees.

By the way, I’m not completely sure but I think Jessica Biel’s “J” Necklace is from Ariel Gordon. You can get it at Max and Chloe for $105.

(Images : Bauer-Griffin, Forever21, Charlotte Russe, Target, UO, Pinch Rosemary)

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Gwyneth Paltrow

Well, if anyone could pull it off, it’s definitely Gwyneth Paltrow. I created a look for less version that’s more favorable to fashionistas like me who would rather bury the shoulder pads and not that fond of acid wash jeans.

Gwyneth Paltrow White Blazer & Skinny Jeans Look For Less

Forever21 Brushed Skinny Jeans, $24.90

Basic White Tee, $5.90

Urban Outfitters White Blazer, $88

Black Pumps, $18.99

Black Faux Leather Hobo, $39

Compare to the other people who attended the show, Gwyneth’s look was low-key. But because she carefully picked each item that she likes, she made people’s head turn as usual.

(Image : INF) (Forever21, UrbanOG, Accessory Bug)

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I know you can’t see it clearly but Jessica Alba is wearing PopIts black flip flops with PopIts Peace charm.

The black flip flops is $16 while the peace charm is $6. The charm is a great interchangeable accessory because it could go form the flip flops to hair to rings, bracelets and even flats. And they are very affordable too. Other known celebrities who are huge fans of PopIts products are Miley Cyrus, Selena Gomez, Brenda Song and Katherine McPhee.

(Images : INF, PopIts)

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Just take a look at this Boyish and tattered trend that Whitney Port is trying to introduce.

Whitney Port

Are you kidding me? Boyfriend tattered jeans, cuffed and worn with Men’s spectators. Please Whitney, don’t insult our intelligence. It’s ok to be unique and having your own style identity but there’s a thin line between the latter and looking absolutely desperate and pathetic.

How dare she ruin her CHANEL shoulder bag by wearing this combination of clothes and shoes?

I like Whitney Port which makes this fashion bashing such a sad thing for me to do. But hey, I’d rather be honest than kiss anyone’s behind just because I happen to like a certain celebrity. I call it as I see it.

Your thoughts?

(Image : Bauer-Griffin)

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Jennifer Love Hewitt

Apparently I committed a crime that deserves stoning. Imagine how mad they would be if I posted an LV lookalike for JLH’s look for less. I’d never be able to get out my house.

Check out after the fold to see my version of Jennifer Love Hewitt look for less, without the LV bag .

Jennifer Love Hewitt : Look 4 Less

White burnout tank top, $8.80

Old Navy Bootcut “The Goddess” jeans, $19

Mossimo Zip Hoody, $13.29

Toronto Maple Leafs Hat, $24.99

Adidas Runner Sleek Sneakers, $67.46

I’m not sure what sneakers Jennifer Love Hewitt is wearing but if I would take a guess, I think it’s Adidas. I don’t know which one so I just a pair that’s looks like it from what is visible in the picture. It’s the most expensive item in the outfit but oh well .

(Images : Bauer-Griffin, Forever21, Old Navy, Zappos, Target)

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Kate Winslet, Best Actress Winner once again wowed me with her Yves Saint Laurent gun metal gray one-shoulder dress with a black lace overlay. Kate can’t do no wrong in my book. She knows how to dress her amazing curvaceous body. What a great way for her to end this round of award season. She won lots of them AND looked stunning accepting them, respectively.

Penelope Cruz, Best Supporting Actress winner wore a Pierre Balmain vintage strapless with a brocade-ish embroidery and ruched skirt dress. The always so stylish actress said the dress is actually 60 yrs old. She saw it from a store like 8 years ago and promised herself to buy it. She went back to the store a few months (or weeks) ago and the dress was still there so she bought it to wear to the Oscar’s. I think that is truly remarkable and definitely worth it.

Anne Hathaway, Evan Rachel Wood, Marissa Tomei, Heidi Klum, Jennifer Aniston, Amy Adams, Meryl Streep, Natalie Portman, and Marion Cotillard after the fold..

Anne Hathaway looked amazing in her Armani Prive strapless encrusted dress. Anne has grown to be such a glamourous actress, huh? The dress has fish scales like detailing that shined at the red carpet. She did a fun duet performance with Hugh Jackman at the opening to showcase her singing prowess. Who knew Anne Hathaway could sing?

Evan Rachel Wood looked flawless in her strapless pleated dress. The pale color of her dress matched her porcelain complexion.

Marissa Tomei is one of my favorites tonight with her Versace pleated dress. The one-shoulder top with all the intricate pleated detailing all the way to the elongated train is out of this world. Marissa brought glamour with her and I am so happy.

Marion Cotillard, last year’s Best Actress winner is also wearing a Dior Haute Couture liek Sarah Jessica Parker. Marion’s dress almost looked like SJP’s actually. Except it’s in black color. Marion’s dress is also strapless, with a beaded detailing, belted waist and chiffon skirt. Marion still looked great. I like this better than her last year’s scaly mermaid dress .

Heidi Klum painted the red carpet in a Roland Mouret red origami-paper mache style dress. It’s so different from everyone else which is why I give her props for wearing it. Here bold jewels were to-die-for.

Jennifer Aniston usually dons black dresses during red carpet events but this time she wore a Valentino cream beaded strapless dress. I love the dress but I didn’t like her hair. Was that a braided headband?

Amy Adams looked subdued in her Carolina Herrera red strapless dress. I wasn’t impressed by it. But I was blown away with her Fred Leighton necklace. WOWZA!

Natalie Portman looked put together in a Rodarte pink strapless chiffon dress. It’s nothing extraordinary but she looked pretty .

Meryl Streep looked regal in her Alberta Ferreti dress. The 15 times Oscar nominee joked on the red carpet that she was happy the dress fit. I thought she looked gorgeous.

(Images:Newscom, Bauer-Griffin)

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Angelina Jolie wore an Elie Saab black strapless dress. I was really hoping that Angelina would wow me thins time around but she didn’t. No offense to Elie Saab but this was just boring. Sure it’s an elegant dress but c’mon, Angelina Jolie hasn’t made a good impression at the red carpet this award season. I was expecting to be blown away by her but I feel otherwise. Having said that, I do like her emerald green jewels. But that’s about it.

Freida Pinto wears my favorite color of blue with this John Galliano one-shoulder-sleeved dress. The beaded detail is gorgeous.

Jessica Beil, Alicia Keys and Melissa George after the fold…

Jessica Beil looks beautiful with her hair and makeup. The Prada cream strapless with blousy-bow is really not my thing. I felt like the dress threw up and that huge bow detail is what came out of it.

Melissa George is a beautiful lady but her strapless fitted white dress did her injustice. It pains me to say this because I like her but she looks like a wedding cake topper.

Alicia Keys in a Armani Prive lilac strapless with side-slit dress. She looks stunning. I love the hair and dress but the makeup is a little too much.

(Images : Newscom)

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Miley Cyrus looks MARVELOUS. I love her Zuhair Murhad silver with black trims petal-tiered belted ballgown. The wide belt gave it a youthful touch. The dress is very Cinderella-esque era 2009. I think of all the red carpet look that Miley has sported, this is by far her best and my favorite. She looks like a glamourous princess tonight.

Vanessa Hudgens is wearing a Marchesa black strapless mermaid dress. She shared that the dress was originally short but was redone into a long mermaid dress especially for her to wear at the Oscar’s. The dress has a gathered featherings on the top with a few white flowers around it. Vanessa looks beautiful.

Beyonce, Sarah Jessica Parker, and Tajari P. Henson after the fold..

Beyonce as usual is representing her own bizarre style in this House of Dereon Couture black strapless with embroidered gold leaf dress. I’m really not a big fan of this dress but then again I can count in my fingers the times I actually like anything that Beyonce wears at the red carpet. The gown she wore at the Inaugural Neighborhood Ball was probably the only dress I’ve liked from Beyonce. Oh well.

Sarah Jessica Princess is stunning in this Dior Haute Couture ‘barely mint’ belted strapless gown. I love the beaded details on the top.

Taraji P. Henson looks divine in this Roberto Cavalli cream strapless tiered mermaid dress. She accessorized with a bold choker necklace.

(Images : Newscom)

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Hello my darling fashionistas. It’s the 2009 Oscar’s tonight. Before the whole world finds out who wins the Best Actor, Actresses, Movies awards, respectively, we will all be clamoring for the red carpet fashion.

Join me here at Style It Less at 6pm Eastern Time to talk about the 2009 Oscar’s Red Carpet Fashion. From pictures, to which designers the celebrities are wearing or not wearing, to who’s hot and not, and everything in between. It’s the biggest night in Hollywood so don’t forget to set your timers. 6pm, EST at Style It Less, 2009 Oscar’s Red Carpet Live Coverage and Commentaries. See you then.

(Image : Bauer-Griffin)

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