AXE has a new scent for men. It’s called Instinct and my son, Max, 18, is loving it. The line includes Shower Gel, Deodorant Body Spray, Deodorant, and Antiperspirant. It has a definite Woody scent. When Max first puts it on, the smell reminds me of camping. It’s warm and smokey – the leather and wood notes are clear.
This is the best that AXE has to offer, in my opinion. Some of the other scents are too heavy on the Mossy notes and there’s one that Max has tried that gave me a headache. I’m glad that AXE is working …read more

Have you seen those new Axe ads on television. The girls looking for the “dirty boys“?  My favorite is the one where the boy is busting a move, then they grab him and wash his dandruff-y hair. Dandruff-y hair is yuck, but cute boy dancing like nobody is watching, adorable.

My boys – 17 and 18 – had the opportunity to try a couple of products from Axe’s girl-approved hair line. They tried the Primed Just Clean shampoo and the Clean Cut Look Pomade.
The shampoo has a great scent and it’s great for removing product build-up. The pomade gave Max control …read more