What is new in the world of fragrance? Upcoming fragrance launches include a Balenciaga partnered with Coty fragranceto be released in early 2010.  Balenciaga CEO Isabelle Guichot had this to say about the venture, “Fragrance is something that was absolutely missing in the Balenciaga universe,” Guichot told WWD, “We want to extend the Balenciaga brand to a broader audience.” No word yet on what the fragrance will be called or what notes it will consist of.
Pamela Anderson has a few new fragrances in the works. First up with be Malibu Blue which is going to for day wear and Malibu Night, …read more

Remember that fragrance announcement from last week? The announcement about Beyonce Knowles and Coty teaming up to produce and launch a fragrance next Spring 2010. Beyonce’s plan was to name the fragrance Fierce after her latest album “I Am Sasha Fierce.”  She already has a line of clothing with the name Sasha Fierce out in department stores.
Abercrombie & Fitch, a chain of clothing stores directed at young adults, has a problem with the name of the new fragrance – they insist that they already own that name. New York Daily News reports….
Within hours of Tuesday’s announcement, Abercrombie filed suit in …read more

Coty has announced that they are working with performer Beyoncé Knowles on a new fragranceto be launched early in 2010.  The fragrance hasn’t been give a name yet and there’s no clue to what notes will be used to build the scent. I’m curious to see what she comes up with, because she’s always struck me as a sort of uber-woman, with a little bit extra oomph. A  little more talent, a little more body, and a lot more hair.  She definitely has a well-defined sense of style.

“For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyoncé.  …read more

I get the weekly WWD BeautyNewsletter, and more often than not it’s a very interesting look at the supply side of the beauty and fragrance world. It’s got a lot of focus on the mass market segment, which sometimes gets overlooked by the big budgets and PR campaigns for more expensive brands. I found this interesting tidbit:
WWDBeautyNews: Tell us about Ascendia?
Scheyer: Ascendia had strength in bath with Lander and Mr. Bubble which was acquired from Playtex. With the addition of The Healing Garden and Calgon, we add on to the pyramid with higher margin items.
WWDBeautyNews: What have …read more