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Friday, November 27th, 2009

Eco-Chic by Elroy

March 8, 2009 by Tracey Duncan  
Filed under Indie

Eco-Chic by Elroy

Okay, I’ll be honest. When I think eco-chic, images of heavy-soled sandals and stiff hemp dresses dance through my head. I guess I’m like most people, I want to buy green clothing, but I’m waiting for it to start looking a little cooler. Canadian designer, Leanne McElroy is trying to change how people think of eco-chic, and with dresses like this, I’d say she’s succeeding.
Elroy is all clean design, and I don’t just mean environmentally. McElroy’s use of both crisp pleating and soft gathers demonstrates an attention to detail that has been lacking in the eco-fashion universe. It seems like …read more


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