When I heard that Reese Witherspoon was working on a fragrance with AVON, I imagined it to be something floral. I look at Reese and I see feminine, confident, and a whole lot of blond hair. For some reason that says “floral” to me.
In Bloom, the fragrance that Witherspoon created with AVON, is a Floral, but it’s warmly grounded with Woody and Oriental notes. The combination makes In Bloom womanly, rather than girly, which I think is a smart choice because it appeals to a much larger audience.

Reese Witherspoon’s In Bloom
AVON sent me a sample to review and I could …read more

Mally Roncal, of Mally Beauty, launched her first eau de parfum yesterday, October 29, 2009. The fragrance called Mally, is the first fragrance in the Mally Beauty collection.
Mally’s signature fragrance is a Floral Citrusthat is built around the Sampaguita Flower. This flower is the national flower of the Phillipines and has a scent that is a lot like Jasmine. It was used as a way to honor Mally’s Filipino heritage. In addition, the Sampaguita Flower is a symbol of fidelity, devotion, purity, strength, and dedication.
Here is a breakdown of the fragrance notes:
Top note: Sampaguita, Mandarin, Red Currant, Bamboo, Palm Leaf
Middle note: Freesia, …read more

Guerlain of France is debuting a new fragrance called Idylle this Fall, September 2009.  It’s being billed as “dream of love,” or the “olfactory embodiment of a transient love affair.” Hhm, that’s some fancy wordage that basically says, the scent smells like a crush.
The Idylle launch will be supported by both TV and print advertising, directed by fashion photographer Paolo Roversi. The fragrance face is actress/singer Nora Arnezeder, who is depicted dancing and singing to a reorchestrated version of Singing in the Rain as golden raindrops fall all around her.
It’s built around a couple of rose notes, “…a blend of …read more