What is new in the world of fragrance? Upcoming fragrance launches include a Balenciaga partnered with Coty fragranceto be released in early 2010.  Balenciaga CEO Isabelle Guichot had this to say about the venture, “Fragrance is something that was absolutely missing in the Balenciaga universe,” Guichot told WWD, “We want to extend the Balenciaga brand to a broader audience.” No word yet on what the fragrance will be called or what notes it will consist of.
Pamela Anderson has a few new fragrances in the works. First up with be Malibu Blue which is going to for day wear and Malibu Night, …read more

Coty has announced that they are working with performer Beyoncé Knowles on a new fragranceto be launched early in 2010.  The fragrance hasn’t been give a name yet and there’s no clue to what notes will be used to build the scent. I’m curious to see what she comes up with, because she’s always struck me as a sort of uber-woman, with a little bit extra oomph. A  little more talent, a little more body, and a lot more hair.  She definitely has a well-defined sense of style.

“For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyoncé.  …read more

Further celebrity scent news….. I read today that Kim Kardashian, star of the E! show, “Keeping Up With the Kardashians,” is working with Lighthouse Beauty to develop a signature scent. The fragrance is slated to launch in Spring of 2010.
“Collaborating with Lighthouse Beauty was a really creative, innovative process,” said Kardashian, who also has a beauty and fashion blog, kimkardashian.com, and operates a Calabasas, Calif.-based clothing boutique, Dash, with sisters Khloe and Kourtney. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our …read more

Mariah Carey is pretty busy these days. Her movie Precious is coming out soon, she’s got a scheduled appearance planned for VH1’s series Storytellers  (love that series!), and her newest album, Memoirs of an Imperfect Angel, drops at the end of September.
September also brings the launch date of Forever, her newest fragrance.

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” said the entertainer, whose first scent, M by Mariah Carey, launched in September 2007.
Forever is described as a “modern opulent floral.”  It has an opening note of …read more

Guerlain of France is debuting a new fragrance called Idylle this Fall, September 2009.  It’s being billed as “dream of love,” or the “olfactory embodiment of a transient love affair.” Hhm, that’s some fancy wordage that basically says, the scent smells like a crush.
The Idylle launch will be supported by both TV and print advertising, directed by fashion photographer Paolo Roversi. The fragrance face is actress/singer Nora Arnezeder, who is depicted dancing and singing to a reorchestrated version of Singing in the Rain as golden raindrops fall all around her.
It’s built around a couple of rose notes, “…a blend of …read more