It seems that some celebrities aren’t happy with merely being a celebrities these days. They need more worlds to conquer, moving from acting to singing or singing to acting. They buy restaurants and design clothing or shoe lines. They put their “signature” anywhere and everywhere they can. That includes the fragrance business.
I don’t know where the idea of a celebrity fragrance came from or why they are so popular. Do women want to smell like their favorite actress or heiress? Do celebrities even wear their own scents?  Or do they go for something else? Does Britney smell like J Lo?  …read more

I’m not a big Sean Combs fan. I know that is not always a popular point of view – the rest of the world appears to love Diddy. I am put off by his arrogance.
That said, I have to admit that I really enjoyed Sean John’s latest scent for men, I Am King. I like the freshness of the tangerine and orange citrus notes, I like the way the woody note grounds it a bit. It is very pleasant and refreshing. I’m not sure that it’s especially unique, but it is something that I would purchase for a man that …read more

Sean Combs has a new male fragrance called I Am King coming out this month. It’s going to be available exclusively at Macy’s until February 2009. 
Here’s more………

By dubbing it I Am King, Sean Combs leaves no doubt as to his expectations for his latest men’s fragrance, due as a Macy’s exclusive in December before rolling out to wider distribution in February. Industry sources estimated that the scent could do upward of $100 million globally in its first year on counter.
Sean “Diddy” Combs knows he might raise a few eyebrows by calling his latest scent I Am King, but he doesn’t care.
“I Am …read more