When I heard that Reese Witherspoon was working on a fragrance with AVON, I imagined it to be something floral. I look at Reese and I see feminine, confident, and a whole lot of blond hair. For some reason that says “floral” to me.
In Bloom, the fragrance that Witherspoon created with AVON, is a Floral, but it’s warmly grounded with Woody and Oriental notes. The combination makes In Bloom womanly, rather than girly, which I think is a smart choice because it appeals to a much larger audience.

Reese Witherspoon’s In Bloom
AVON sent me a sample to review and I could …read more

Fragrance news…. I read at People.com that Reese Witherspoon is developing a fragrance with AVON. The scent, called In Bloom, won’t be available until November.
It’s a Floral with fragrance notes of Gardenia, Magnolia, and Jasmine. Reese wanted her fragrance to reflect both her past and her present. She grew up with a Magnolia tree in the backyard of her childhood home in Tennessee and the name, “In Bloom” is how she feels in her life right now.
“I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling­­ — it’s very sensual, very …read more