Hugo Boss has a new scent for Spring 2009. HUGO Element was developed for the Urban man – a man who lives and thrives in the city.  Jonathan Rhys Meyers, the face of Element, as well as two other Hugo Boss fragrances, explains the appeal of HUGO Element….
“…I think that HUGO Element smells of a particular lifestyle – a very urban lifestyle, where creativity surrounds you in everything that you do, everywhere you go. I like the fact the fragrance is both fresh and spicy whilst the hint of woodiness makes it masculine and elegant.”

I agree that it is both …read more

Going to be in New York City this friday?  Then, don’t miss your chance to meet actor Jonathan Rhys Meyers! Meyers is the face of HUGO ELEMENT.
Jonathan Rhys Meyers may play King Henry the VIII, but in real life, he’s been crowned the face of HUGO BOSS’s new scent for men, HUGO ELEMENT. As the face of HUGO ELEMENT, Meyers’ represents the confident, irreverent and individual HUGO man.
Guests who make a $65 purchase of HUGO ELEMENT at Macy’s Herald Square on Friday, January 30th will get to meet Jonathan Rhys Meyers and have him autograph their fragrance bottle. Meyers is …read more