Women’s Health Magazine is looking for your input for an upcoming feature. “Which Perfumes Trigger Your Memory?” In particular, they are looking for your firsts and your favorites. What was your first  fragrance? What was your favorite as a teen? What scent do you remember from your high school beau?
Here’s what I remember from my Scent-ual past:
First fragrance: Love’s Baby Soft and you know what, I still like it. Sarah uses the body spray.
Favorite in high school: Still the Loves, but I added some others to it – a lemon-scented Love’s fragrance and we used to do this layering with …read more

My kids are growing up.  This year, Santa skipped the toys and brought them gifts of fragrance.
First, because it’s a family tradition, he brought my girls a gift of Love’s Baby Soft. A “soft, powdery floral, with wood and animal scents,” is the only description I was able to find online. Animal scents?  Does that mean musk?  I can smell musk in there. 
Love’s Baby Soft was my first favorite scent. I remember wearing it in Junior and then Senior High school, before I moved on to more grown-up scents like Chantilly, Anais Anais, and Gloria Vanderbilt. We used to do this …read more

I get the weekly WWD BeautyNewsletter, and more often than not it’s a very interesting look at the supply side of the beauty and fragrance world. It’s got a lot of focus on the mass market segment, which sometimes gets overlooked by the big budgets and PR campaigns for more expensive brands. I found this interesting tidbit:
WWDBeautyNews: Tell us about Ascendia?
Scheyer: Ascendia had strength in bath with Lander and Mr. Bubble which was acquired from Playtex. With the addition of The Healing Garden and Calgon, we add on to the pyramid with higher margin items.
WWDBeautyNews: What have …read more