Estée Lauder to Discontinue Prescriptives

Fans of Prescriptives fragrance Calyx, better hurry up and grab a bottle or two, because when it’s gone, it’s gone for good. Estée Lauder Companies Inc. announced today that they are discontinuing the 30 year old Prescriptives line after an evaluation and are turning their focus to other brands.
“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Ultimately this action allows us to focus on those areas which we expect to …read more